Who Is Your Target Market?

If you are a small business owner, consultant or entrepreneur, you need to choose a target market…who your customers are! Concentrating on your probable customers will save you both time and money because you will be ‘talking’ to the people who are most likely to purchase from you.

How do you find your target market?

Here are four tips to help you hone in on your potential customers.

Problem solve

Think about whose needs and problems you can solve. Your potential customers are those whose problems you can solve.

Think about it this way, the more a person’s need matches your product or service the easier it will be to persuade them to buy from you.

Who are your current customers?

Take a look at who your current customers are. The traits of your current customers can be a guide for what to look for in your target market.  Don’t have any customers yet? Take a look at the next tip.

What is you competition doing?

If you really want to get more insight into your target market, check out what your competition is doing and who their customers are.  Can you do the same thing, only better?

Is there a gap in the market your competitor is missing? You can market to that niche to sell to an untapped customer base.

What makes you unique?

Know what sets you apart from your competition. It’s the added value that you offer that differentiates you from the competition and can win you customers.

Shout this added value from Facebook, Twitter and all your other social media platforms. Have it on your website home page. Use testimonials and pictures of your 

real clients when promoting your services.

Once you’ve defined your target market, it’s time to start letting everyone know who you are and how you can solve their problems. Focus on where your customers are. Now’s the time to go get ‘em!