Got Pinterest?

Many small businesses are struggling to use Pinterest correctly. Do you wonder how to use images of your products to express your message? It’s not hard to use Pinterest for your business. You just need to create compelling images. 

Remember, Pinterest is all about the pictures!

Here are two easy tips to help you increase your Pinterest traffic.

Optimize Your Pins for Searches

Create images that will move Pinterest uses to buy what your small business is selling. Use your keywords in the image file name. Fill out the description section. Give details about the content so people will know more about your product. Keep your wording simple and short.

Leverage All Your Social Media

Take advantage of your build-in audience. Tell your Facebook fans that you are on Pinterest. Create posts telling them what you are pinning and let them know how they can connect with you on Pinterest. Add a Pinterest button to your website. This button should take visitors directly to your Pinterest page. 

5 Ways to Get More Pinterest Followers

Want to get more followers on Pinterest?

Are you ready to take your Pinterest marketing to the next level?

Here are tips to show you how to build up your Pinterest fast.

Post Original Content

80% of the posts on Pinterest are repins. Posting original content is a great way to stand out.

Repin Content

Repinning posts should be a big part of your Pinterest marketing strategy. You will get noticed by the original source and may get them to follow your page.

When repining, be sure to add your own descriptions to the posts. Include your keywords too.

Follow the Leaders

A simple rule for Pinterest: If you follow others on Pinterest, you’ll gain more followers. It’s that easy.

Use Keywords in Descriptions

How you pin images is just as important as what you pin. Use relevant search terms in your descriptions. Your keywords should be terms people search for on Pinterest.

Make Your Website Pinterest-Friendly

Another way to get more Pinterest followers it by adding Pinterest follow and share buttons to your website. If a website visitor likes one of your pictures, they can easily pin your image. 

6 Pinterest Tips for the Holidays

If your small business uses Pinterest, it’s important to have a strong presence there as the holiday season is upon us. Pinterest is the go-to social network for sparking gift ideas and referral traffic from Pinterest pages is growing at a significant rate.

If you want to obtain some of that referral traffic, you must position yourself as a must-follow pinner. It does take time to build your credibility on Pinterest, here are a few things your can do to create a stronger presence in just a few days.

Be Informative

Optimize your Pinterest profile. This section provides potential customers with valuable information about your company and your brand and it can influence their decision to follow your brand.

To optimize your profile section, make sure to write a description that informs visitors what kind of business you are and what kind of products you offer. It is important to include your keywords in this section.

Plan Board Placement

The boards that are featured above the fold on your company’s Pinterest page will influence visitors in their decision to follow and re-pin you. Place your most popular boards at the top of the page. For the holidays, you will also want to position time-sensitive holiday campaign boards at the top.

Know Your Niche

Use Pinterest’s analytics to provide insight about post content that is engaging. The analytics dashboard will provide you with a visual look at your most popular boards and pins.

Interact with Pinterest Influencers

Follow influencers on Pinterest and repin, like and share their pins. By doing this, these influencers will be more likely to engage with your content, which will increase your visibility on the site. Piqora is a contest promotion tool that helps you create your Pinterest contest and allows you to run analytical reports about your contest.

Hold a Contest

One of the best ways to increase engagement on Pinterest is to hold a contest.  A contest will strengthen your company’s presence on Pinterest and will attract a lot of attention.

Grow your Audience Using Facebook

By connecting your Pinterest and Facebook pages, you can grow your audience. Using Pinvolve, a software that automatically posts Pinterest pins to your Facebook page, makes it easy to increase your Pinterest traffic. 

Most Popular Social Media Sites

There are many social media choices for a small business to use to promote its products or services. Which one, or ones, you use depends on your business. Here are the five most popular social media sites.

Facebook:  Share posts on your personal and business pages.

Twitter: Schedule your posts on Twitter 2-3 times a day.

Pinterest: Create a board specifically for your business. Post pictures several times a week.

LinkedIn: Share your blogs on your personal LinkedIn profile, your company LinkedIn page and in groups you belong to. Just get permission from the group owner.

Google+: Share your posts with your circles and publicly on Google+ for added SEO benefits.