If your
small business uses Pinterest, it’s important to have a strong presence there
as the holiday season is upon us. Pinterest is the go-to social network for
sparking gift ideas and referral traffic from Pinterest pages is growing at a
significant rate.
If you want
to obtain some of that referral traffic, you must position yourself as a
must-follow pinner. It does take time to build your credibility on Pinterest,
here are a few things your can do to create a stronger presence in just a few
days.
Be Informative
Optimize
your Pinterest profile. This section provides potential customers with valuable
information about your company and your brand and it can influence their
decision to follow your brand.
To optimize
your profile section, make sure to write a description that informs visitors
what kind of business you are and what kind of products you offer. It is
important to include your keywords in this section.
Plan Board Placement
The boards
that are featured above the fold on your company’s Pinterest page will
influence visitors in their decision to follow and re-pin you. Place your most
popular boards at the top of the page. For the holidays, you will also want to
position time-sensitive holiday campaign boards at the top.
Know Your Niche
Use
Pinterest’s analytics to provide insight about post content that is engaging.
The analytics dashboard will provide you with a visual look at your most
popular boards and pins.
Interact with Pinterest Influencers
Follow
influencers on Pinterest and repin, like and share their pins. By doing this,
these influencers will be more likely to engage with your content, which will
increase your visibility on the site. Piqora is a contest promotion tool that helps
you create your Pinterest contest and allows you to run analytical reports
about your contest.
Hold a Contest
One of the
best ways to increase engagement on Pinterest is to hold a contest. A contest will strengthen your company’s
presence on Pinterest and will attract a lot of attention.
Grow your Audience Using Facebook
By
connecting your Pinterest and Facebook pages, you can grow your audience. Using
Pinvolve, a software that automatically posts Pinterest pins to your Facebook
page, makes it easy to increase your Pinterest traffic.
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