You’ve spent
hours researching and writing your blog posts. Now, how do you get someone to
read them? The answer is you need to promote your blog. Here are five ways you
can promote each of your blog posts.
Be consistent with your blogging
This means
you need to pick a schedule of when you are posting your blogs and stick to it.
If blogging two or three times a week is too much for you, then only blog once
a week or twice a month even. The idea is to post your blogs on a regular
schedule so your readers will know when to come back to read more.
Add Interesting Graphics
Do you add
visually appealing pictures or graphics with each of your posts? Your pictures
should be relevant to the post and unique. Pictures can grab a reader’s
attention and make them want to read your entire post.
Share Your Blog on Social Media
Don’t just
post your blog and be done with it. You’ve spent time researching and writing
your blog, so share it with the world! Add your blog to your personal and
business Facebook page. Share on your LinkedIn profile. You can tweet about
your blog too. Make sure your blog is connected to your website. People
visiting your website might also stop to read your blog. You can also share
your blog with your circle and publicly on Google+ to increase your SEO.
Don’t Forget Your Current Contacts
You might
already have an email or newsletter list. Use it to promote your blog. Include
your most recent blog in your email newsletter. You can link to your blog so
reader can get more information if they want. Include a link to your blog in
your email signature.
Leverage Other Bloggers’ Networks
Offer to
guest blog. You know how much work blogging is. Bloggers appreciate offers to
guest blog because that’s one day they don’t have to worry about. Through your
networking or involvement in associations, find other businesses that you could
partner with (don’t compete with) and write a blog relevant to their market.
You can link back to your blog. This way you increase your audience reach into
a whole new market.
No comments:
Post a Comment