3 Unwritten Rules of Social Media

There are some unwritten rules for social media that you should follow when engaging your followers.

Rule #1 – Give Readers Value

The social media networks you use as a small business are the perfect platform to market your products or services. It is important that you make a concerted effort to post more than just promotional content about your business. Don’t disguise one of your ads as a social media post. Your readers are too savvy for that.

Your posts should educate your followers about what’s currently happening in your market. You can let them know that your company can provide the latest and newest product or service, but don’t make the post about you. Remember, it’s all about the pain your potential customer has and how you can solve it.

Rule #2 – Always Be Nice

Eventually, you will come face-to-face with a negative social interaction. It could be a complaint about an experience someone had at your business. How you handle the negative posts can affect how many see your company. If the person with the negative post has a legitimate complaint, acknowledge what your business did poorly, apologize and offer a solution that will make your customer happy.

Rule #3 – Double Check Your Posts

If you’re the person writing your blog and Facebook posts and your tweets, have someone check your work for spelling errors, proper grammar and accurate content before you publish it. You don’t want to be embarrassed online with blatant errors in your posts.

Consider these “rules” when posting to your social media accounts and your followers will thank you by remaining followers.