2015 will be here
before you know it, so now is the time to prepare your company for the coming
year by creating your 2015 marketing plan.
It’s so tempting to stick
with the same old marketing plan that you’ve been using, with hopes that it
will work better next year. But that’s not a wise move. Now is the time to
update your marketing strategy for the upcoming year.
Here are a few ideas
to assist you in creating your marketing plan:
Review Last Year’s Plan
See what worked and
what didn't work. Not all your great plans for 2014 turned out as you expected.
If you can look at what didn’t work and understand what went wrong, you won’t
make those same mistakes again.
Reviewing your
marketing plan will give you concrete evidence that supports continuing or
changing your marketing strategy. This is one of the most important things you
should think about when creating or updating your marketing plan for 2015.
Include New Technology
Since technology is
here to stay, your marketing tactics should include ways to use technology.
To increase your profits
in the new year, use technology in new ways to deliver your content and services.
Are you using a mobile app to reach your audience? Do you have a strong online
presence?
Increase Spending on Ads
Advertising can be
expensive, but you can measure ROI advertising online and with other emerging
platforms. Include advertising in your 2015 marketing strategy. Plan your ad
placement smartly and you’ll see positive results.
Include New Products and Services
Are you adding new
products or services this coming year? Do not use the same marketing tactics on
new products or services that you are using on existing products and services.
You want your customers excited about your latest offerings. This necessitates a
change in marketing emphasis.
Sure, last year's marketing
plan worked fairly well for you, but why not aim for better results in 2015 by
creating an updated marketing plan?
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