Do You Have a Social Media Calendar?

As business owners, we’re all busy. When we’re busy, we need to have a plan in place so tasks get done even if we forget about them.

Successful social media requires you to regularly post on your social media platforms.

A social media calendar helps you get organized. You won’t be scrambling when your next post is due! If you use your social media calendar the right way, you can plan your posts weeks, or even months, in advance.

By having a great post on hand to post will save you time. No having to search online for a great post to share or frantically write something last minute.

With a social media calendar, you can plan your posts for each social media platform instead of using the same thing for each one. You can also plan for holidays and such fun days as National Beer Day.

Your social media calendar can be in something as simple as an Excel spreadsheet if that works for you. Just set it up as a calendar and put your topic titles in each day you want to post. In Excel you can even paste your posts into a column so you have them for reference and you can re-promote past content.

The next step is to spend a few hours writing all your posts for the month. Then it’s done and you just have to post them on the day they are due.

Get your social media organized and you’ll be more likely to stick to your schedule. And your readers will love you for it!

Do You Have a Social Media Calendar?

You have created your marketing plan and social media is a large component of that plan. You know that stellar content is important. Creating and publishing great content can get overwhelming.

You need to get organized and determine a schedule that works for your small business. Once you’ve created a social media content calendar, your social media marketing becomes a lot less intimidating.

The calendar

What does a social media marketing calendar look like? This calendar can be an actual calendar or a spreadsheet…whatever works best for you. The social media calendar should organize your content and help you develop and editorial strategy.

Your calendar should note which social media channels you are publishing which posts to. You can have a separate sheet for each month or day, depending on the volume of content you plan to publish. 

Track topic ideas

Use your social media calendar to plug in topic ideas that you want to write about. When you have an idea, post it on your calendar so it’s there when you take the time to write the content. This is one way you can avoid ‘writer’s block’ and have a list of topics that are relevant to write about.

Don’t miss important dates

When you have your social media calendar completed, you won’t miss important holidays that could affect your business. Just like your personal calendar, you’ll be able to see what dates are important and post appropriately.