Do You Have a Social Media Calendar?

You have created your marketing plan and social media is a large component of that plan. You know that stellar content is important. Creating and publishing great content can get overwhelming.

You need to get organized and determine a schedule that works for your small business. Once you’ve created a social media content calendar, your social media marketing becomes a lot less intimidating.

The calendar

What does a social media marketing calendar look like? This calendar can be an actual calendar or a spreadsheet…whatever works best for you. The social media calendar should organize your content and help you develop and editorial strategy.

Your calendar should note which social media channels you are publishing which posts to. You can have a separate sheet for each month or day, depending on the volume of content you plan to publish. 

Track topic ideas

Use your social media calendar to plug in topic ideas that you want to write about. When you have an idea, post it on your calendar so it’s there when you take the time to write the content. This is one way you can avoid ‘writer’s block’ and have a list of topics that are relevant to write about.

Don’t miss important dates

When you have your social media calendar completed, you won’t miss important holidays that could affect your business. Just like your personal calendar, you’ll be able to see what dates are important and post appropriately.