LinkedIn is the professional’s social media platform. LinkedIn users don’t post pictures of their kids or their vacations on LinkedIn….those are for Facebook. LinkedIn is where your professional profile lives. You can also create (for free!) a company profile page. These professional pages will help you grow your business.
Here are some tips for using LinkedIn to grow your business:
Create that company profile page
Company pages offer public information about your business and LinkedIn members can search and follow companies that they are interested in.
Be sure to share and update your profile with information about what your business is doing.
Acquire new customers
Ask your satisfied customers to write and post testimonials about their experience with your company. Posting these testimonials on your personal and company profiles can give you an edge over your competition because they probably haven’t thought of putting testimonials on LinkedIn.
Hire the right people
As your business grows, you will need to hire staff. Finding the best and right people to work for your company can be overwhelming if you don’t do it the right way. Use LinkedIn to post your job openings. You can easily and conveniently assess potential candidates by viewing their profiles.
Keep up with current trends
Staying informed with the latest trends will allow you as a business owner to quickly respond to the needs of your customers. LinkedIn has a section containing the latest news in the business world. Take time to read it daily.
Check out your competition
Used LinkedIn to see what your competitors are doing. Adjust your business strategy accordingly.
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