Some Fun Ways to Boost Your Marketing

Creating a marketing strategy for your small business can be complicated and time-consuming. There are a few fun and playful methods to boost your current marketing plan.

Promotional items

Chotchkies with your company’s logo on them are just for trade shows. They can be a powerful marketing tool that can spread the word about your products and services. Give your current customers something they can and will use that will promote your business. Think about what you do and what your customers would like to use, then pick from the multitude of products available.

At Blue Dog Marketing, we have small Post It note pads with our Blue Dog logo on them along with our website. What business owner doesn’t need more sticky notes? This type of promotional item keeps us top of mind with our client because we’re on their desk top and they’re using our ‘gift.’

Branded cars

You’ve seen them around town and they do catch your eye. Some companies just have their business logo, name and phone number on the side of the vehicle. If you’re a plumber or handyman, this can be a great way to promote your business.

Some small businesses have their vehicles wrapped. This can be an awesome way to grab attention while you’re driving. One of our clients, Rochester Travel Group, has her car wrapped in a Sandal’s Resorts wrap. All you see is palm trees, sunny beaches, the Sandal’s logo and, of course, the Rochester Travel Group logo. You can’t miss her car!

If you drive your car a lot for your business, consider branding your vehicle. People stuck in traffic or parking next to you will see your message. Small businesses with branded vehicles often notice a spike in web searches and social media likes wherever their car is.

Blogging

Having a blog is one of the best ways a small business can boost their marketing. Blogging establishes you as an expert in your field. Blogging can be conversational and fun too.

Being consistent with your blogging schedule is important because your readers will expect to see a new post from you on a regular basis.

If you need help writing your blog, a marketing firm like Blue Dog Marketing, can help you create a blogging schedule and write some pretty amazing posts for your small business.

Have fun with your marketing. Yes, sometimes marketing can be dry and boring when you’re looking an analytics or writing your marketing plan for next year, but try to add some fun components to it and both you and your customers will enjoy it!