Quite often, the success of a brand is not due to the products it sells but rather to the emotional connection the audience has with the brand message. Your logo can act as a great marketing tool to promote your brand’s message and create emotional engagement with your target audience.
Think about how your brand’s logo is processed by a viewer. Their subconscious plays a big part in how they react to your logo. Your goal should be to have a logo that communicates your brand’s message in an instant.
Why do I need a logo?
The smaller the business, the more you need a great logo. A logo inspires trust in your brand and trust is a vital part of growing your business. A logo-less company is basically a faceless company. A visual identity creates a familiarity with your brand that a small business or startup can’t afford to miss.
What color should I use?
Color affects people’s decisions, both consciously and subconsciously. Colors have meaning so make sure the colors you choose for your logo represent both your company and your target audience.
· Blue is a color of trust, stability and authority. You will often see it used in the financial and technology sectors.
· Red is high energy, passion and demands a call to action. Choosing red for your logo can make it feel more dynamic.
· Green is compassionate, and reflects nature and wildlife.
What should my logo look like?
Your logo should be unique to you and your business. You want it to stand out and differentiate you from your competitors.
Think outside the box when coming up with ideas for your logo. Remember not all brands’ logos reflect their industry. Apple, which sells computers and technology, doesn’t have a computer as their logo. Yet, the Apple logo is recognizable and synonymous with great technology….not apples.
A good designer will work with you to create a logo that is perfect for your small business or startup.
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