Have you tried Instagram yet? If you products or services are image-based, having a presence on Instagram is a great idea.
Instagram has more than 400 million members and consumers are open to following businesses on Instagram.
If your small business is looking to get started with or step up its Instagram efforts, here are six best practices for you to incorporate.
Use a recognizable icon
Branding is key to your business identity. While it can be fun to get creative with different icons on social media, stick to your logo for your icon on Instagram and any of your social media platforms.
Fill the bio space thoughtfully
Instagram gives every user a small space for a bio. Use this space sensibly. Provide a short description of your brand and add a link back to your website. Instagram posts do not allow for link sharing but the bio space does support it. When you post to the news feed, you can include a ‘link in the bio’ caption to encourage followers to take action.
Use hashtags and emojis
In other social media platforms, you need to limit the amount of hashtags and emojis you use, but on Instagram, you can be a bit more liberal in their use. Since Instagram is a mobile platform, hashtags can help your followers discover content easily and emojis are displayed correctly.
Posts with no hashtags tend to generate less engagement and posts with four or more hashtags can be seen as spammy. The sweet spot for the number of hashtags to use is two per post.
How do you look?
Instagram is strictly a visual social network, so looks matter… a lot. Be creative with your images and you will increase your follows.
Make is social
Remember Instagram is a social media platform so be social with your followers. Engage in conversations and foster those relationships.
It’s not all about you
Do more than just promote your products. Your followers want to get to know you. Yes, you want to post pictures of your products but be sure to switch it up and post about other things. Examples of other posts can be highlighting your employees and pictures of events you are holding or attending.
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