Converting Fans to Customers

Converting customers through social media doesn't have to be difficult.  We use Facebook to engage our audience.  When they "like" us, it's a virtual high-five.  They aren't a captive audience, so you must engage them in conversations and give them a call-to-action.  A call-to-action gives them a compelling reason to buy.  Drive your prospects to your Facebook page with promotions and compelling content which gives them the reason to convert to customers.