So You Have a Business Facebook Page....Now What?

Great!  You're taking that bold step into social media....you've created your business Facebook page.  Now, what do you do with it?

You want to get you marketing message out, but you don't want to turn your fans off.  Make most of your post fun, funny and educational.  Write about what's happening in your business so you come across as a friendly person, not just a business. 

Here are some suggestions for posts:

• Educate your fans.  Share information about your business or industry that is interesting or informative.
• Post pictures or videos.  Text only posts often aren't that interesting.
• Feature your fans.  Have them up load pictures of themselves using your product.  For instance, if you sell cakes, ask your fans to post pictures of the party and the cake. 
• Include a "call to action".  Include a link to a short survey or allow your fans to download free information.
• Have you read a good blog or tweet?  Share that on your Facebook page.
• Ask questions of your fans.  If you're baking cakes, ask what type of frosting is their favorite or what flavor cake to they like best.  Allow your fans to interact with you.

Most importantly, pay attention to you Facebook page and reply to comments and postings by your fans.  And, yes, post information about your products.  If you're launching a new product or having a sale, keep your fans informed. 

Have fun with Facebook.  Only a couple hours of your time a week will result in great relationships with your customers and potential customers.