A Couple Essential Rules of Social Media Marketing

 

There are 2 Essential Rules of Marketing that you must follow if you want to be successful in today’s market.

Each one is just as important as the other and you have to make sure you are doing both of them to see the results that you want to be successful. Let's take a look at the 2 rules now:

1. Use Social Media Everyday

You must reach out to current and potential customers every day. If you do not have a social media presence, that’s okay.  The beginning of the new year is a good time to start. You can build your social media presence in a lot of ways. You can build it by shooting videos and posting them to YouTube, posting on Facebook and Twitter and Google Plus, which are my favorite social media venues. You can do banner ads, sponsored stories and ads on Facebook; the list can go on and on. The most important thing to do is to take that first step and be where your target market is.

2. Build a Relationship with Your Social Media Followers/Fans

When you are building a relationship with your followers/fans by tweeting, shooting a video or doing a blog post, the most important thing is to be yourself. Let your customers and potential customers see that you are a real person, talk about your family, what books you are reading, your struggles, your successes. Post photos of what is going on in your life and in your business. Once you start to let them know that you are real person the faster you will build a solid relationship with your followers/fans and the more they will grow to like and trust you and listen to you when you are ready to sell things.

Keeping these 2 rules of social media marketing in your mind every day and implementing them daily will not only start to create momentum in your business but will earn you the income that you desire.