Promote Your Business to Local Media

Getting the word out about your small business is important to increase awareness about your business and attract new customers.  And it doesn’t have to be expensive.  When you have new or announcements, write up press releases and submit them to your local TV stations, radio stations and newspapers.  These channels can be the absolute best promotion you can get. And the fact it's free makes it even better.

In the Rochester, NY area, we have a quite a few radio and TV stations, a daily newspaper, and several smaller papers and magazines.  All these media outlets are looking for content 24 hours a day, 7 days a week, every day of the year   and they’re interested in your news because you’re local.

People read the morning paper and talk about it to others throughout their day.  Radio stations have thousands of listeners.  And both TV and radio stations have web sites that increases the visibility your stories.

Make your press release interesting.  Put the most important information first so it captures the editors attention.  Be sure to include your contact information so reporters can reach you if they have any questions.  Include your website, your email address and phone number. 

Once you have a story covered by a local media outlet, plan to submit a new story in one year. Editors will be happy to hear from you in one year because enough time has passed so they can do another story on your business.

Local PR is your easiest and most powerful source of free promotion. Keep your eyes open for anything happening with your business that might be of interest to your local media.