Don't Let Social Media Control Your Business And Your Life!

 

One of the pitfalls of using social media for internet marketing is that too often people find themselves bogged down with the general maintenance of it and the time needed to maintain all your social media sites.  So, you’re familiar with the time crunch. The time crunch is what you discover when you are making your rounds and find you have little time for anything else. For instance you've been advised on the wisdom of making regular posts for your website, regular blogs, updating your Facebook page and tweeting your message.

So how do you use this vast array of social media sites, keep them all updated and current with your information and still have time to actually run your business? By working smart, not hard.  Determine four different times during your day in which you will quickly log into to your Facebook, twitter, Google+ or whatever, make your posts and go back to work. You might want to designate a half hour to an hour total, for maintaining your social media connections. And outside of your workday you simply don't touch it no matter how many exciting responses you see. Learn to control it, without letting it control you

If you blog, you can take time to write several blog posts and schedule them.  This way, if you blog 3 times a week, you can take one hour to write all that week’s posts (and maybe more!) and they’re done for the week.

If you schedule your social media time (and stick to it), then you can maintain contact, post regular updates, and still put the hours in on your business that you need to. A good timetable might look like this. First thing in the morning while having your coffee you hit up all your sites, Facebook, twitter, etc. Then make any posts you need, keep everyone updated then get to work. Then right after lunch make another quick round of checks, responses and posts.  Then check again around 3:00 and a final one at 6:00. What you’re doing is making your rounds at precisely the same time your customers are logging on and checking their accounts. Most people check things out first thing in the morning, then on breaks, lunch and around two or three, and then once they get home around six. You are hitting your peak times, and getting the most bang for your buck. It's simple, efficient, and a brilliant use of time management. Remember, work smart, not hard!