Advertising Vs Marketing: What's The Difference?

Which are you, a marketer or an advertiser? What’s the difference?

An advertiser spends a lot more money than they need to. The promotion campaign of a product or a service could be termed as advertising. It is a marketing activity that involves telling potential consumers to buy that what you’re selling. Advertising mainly influences the end user.

Advertisers are talking to that potential client at the bottom of the sales funnel and spending money to have that conversation then.

Marketers build strategies. Marketers talk to that potential client at the top of the sales funnel, where nobody else is talking to them... where they'll engage with you. 

Advertising is proved to have a positive outcome on sales turnover, in simple words, the more a product or service is marketed the more it is sold. When you engage your potential and current clients, you'll find that your leads go up, your opportunities will increase, and your closing ratio will go up.

Advertising is a must for increase sales outcomes, an intelligently planned campaign that covers all loopholes may lead to returns well beyond the imagination of speculators and sales forecasters.

You want to be a marketer. To do this, begin by developing a marketing plan. Figure out what your target client needs and start engaging your potential client there. Start talking to them and you will get more leads, more opportunities, and more sales.