Thursday, April 4, 2013


Content Marketing: Creating Your Best Content Ever

Content Marketing has always been important in online marketing.  Putting great content on your website or blog, and distributing it to all the right places, gets you exposure, leads, and sales.  Without a content marketing strategy, neither your SEO or your social marketing efforts will be successful.

A successful marketing strategy will allow Google to find your product or service.  First, you need to do some keyword research to determine how your potential clients will search for you. 
Once you have a great article or recording, you can easily create a video, PowerPoint presentation, or blog. Put the content on your website and post the information on Facebook, Twitter, YouTube, LinkedIn, Google+, and any other social networks you participate in.  You want to distribute your content to as many different places as makes sense for your niche.

This strategy will help you create your best content and get it distributed to places that have their own built in traffic sources.  This takes time.  With a planned strategy, you can create content each week for your blog and social media sites to raise your website to the top in online searches.
If you don’t have the time to create and implement such a marketing strategy, contact a marketing firm, such as Blue Dog Marketing, for help in creating and posting SEO rich content.

 

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