Free Ways to Advertise Your Small Business

 

Most small businesses would like to find free, and good, ways to advertise their company. Advertising can be expensive. Using a paid advertisement will definitely increase your company’s revenue. However, it will also increase your expenses as well.

Advertising is a tool for spreading awareness about your product or service, and to persuade people to purchase your product or service. Advertising is what keeps customers coming to your website and in the door of your physical store. Without advertising, cash flow can become a trickle.

Customers need constant updates of new products or services that solve problems in their lives. If you are solving a problem you are half way home with your product or service being a success. With the right advertising, a business will be able to increase revenue

Here are some ways to advertise for free:

Word of Mouth

There's nothing is as efficient as "word of mouth" advertising. Word of mouth is the least expensive and one of the most effective ways of advertising. Having your customer talking about your product or service to a friend is a great help to your marketing efforts.

This is where your use of social media comes in. Facebook, Twitter and Pinterest are so popular because people love to talk about what they do and don't like.

Your Email Signature

Use your email signature to promote your business. Include 4 to 6 lines of advertisement in every email you send, immediately following your signature. To get the maximum response, offer an incentive for visiting your website.

Press Releases

A press release is one of the best ways to receive a positive reception from potential customers. News outlets are always looking for a good story and are hungry to run one if it's compelling.