Is Your Small Business Using Press Releases?

 

Press releases are important marketing tools. You should be writing and distributing press releases to promote your small business. Here are some tips on what should be included in a press release.

 

Start with the “newspaper basics” – the 5 W’s – who, what, where, when and why. If you include information for each of these, you will ensure that your audience has the most important information about your business or event. The answers to the 5 W’s should be addressed in the first paragraph of your press release.

 

To make the press release more interesting and credible, add quotes and more details about your business or event.

 

Don’t forget to include your contact information. The news organizations may want to follow up with you with additional questions. Contact information should include your phone number and email address. Make it easy for them to reach you.

 

Be sure to post your press release on your website. Also, use your social media (Facebook, Twitter) too. These are free channels to get your message out to your followers.