What is a Tagline?

Blue Dog Marketing helps many start-up companies get branded. In addition to a company name and logo, we are challenged to come up with a creative tagline.

What is a tagline? It is a short, crisp phrase used to tell prospective customers what you do. It’s often wrongly thought of as a slogan.

Do you need a tagline? Of course you do! Taglines can be a cost-effective form of advertising. They convey the uniqueness and importance of your company’s brand or products. Taglines can also enhance consumer retention and brand recall.

Here are some attributes of a good tagline:

·        Originality

·        Simple

·        Crisp

·        Memorable

·        Amusing

·        Appealing

·        Convincing

Your tagline should quickly let prospects know what it is that you do. Blue Dog Marketing’s tagline is “Customized Marketing for Small Business.” That tell you right away that we do marketing and our customers are small businesses.

Need help creating a tagline? Contact Blue Dog Marketing and we’ll help you brand your small business properly.