Why Business Cards Are Still Relevant Today

Technology today is moving so quickly and, as small business owners, we’re constantly playing catch-up. The latest technology is the ‘Cloud’. We’re storing and sharing documents on the ‘Cloud’ and it’s a great new technology for us to embrace.  With all this technology available, including our tablets and smartphones, you may wonder if it’s still necessary to have professionally printed business cards. The answer is “yes”!

 If you’re intent on growing your business, you should be busy networking. One of the first things we do when networking is to exchange business cards. These allow the potential customer to walk away from your meeting with your contact information.

Your business card is a low-cost promotional tool for your business. We always encourage our clients to use the back of the card to list service offering or products. This information can remind a prospect about you and what your company does.

Your business card should be professionally designed and printed. It should contain several items on the front:

·        Your name and title

·        The name of your business

·        Your phone number

·        Your email address

·        Your website

·        Your logo and tag line

A well-done business card adds legitimacy to a small business. It helps set the image for your company too.