7 Tips to Increase the Effectiveness of Your Email Blast

Email blasts are a quick and relatively inexpensive way to reach current and potential customers. Before you hit send, make sure your email is written properly and is mistake free. Here are seven tips to consider before hitting send.

1) Does your subject line grab their attention? Without a powerful subject line, you won't grab people's attention and they won’t open your email. Be clear and enticing. Have your readers wanting to find out more about your business.

2) Is your content interesting?  Your content needs to address the problems your customers/prospects are having and how you can solve them.

3) Does your writing flow logically and clearly? Build your ideas one after the other to lead your reader to the logical conclusion. Don’t jump all over and certainly don’t try to use this one email to tell them everything you do or sell! You’ll lose them.

4) Are you using industry specific jargon? If you’ve included jargon in your email, get rid of it unless you know that everyone reading your email speaks fluent jargon.

5) Is your spelling and grammar correct? Spelling and grammar DOES matter. Always run a spell check over your email text before hitting send. And have someone else proof read your email. Some words are correct for spell check but aren’t the word you meant to use. Poor spelling and grammar can turn off potential customers. And, it can affect your search engine results.

6) Is the call-to-action clear? Are the next steps, or actions, you want your customers/prospects to take clear?

7) Does everything work? Do all links work when clicked and send your reader to the right place? Are all attachments actually attached? Are you sending it to the right people?

Follow these few simple steps when sending out an email blast to get the results you want.