Your Small Business Website vs. Social Media

Small business is finally embracing social media as a platform to enhance marketing efforts. However, many small businesses now believe that social media is all they need. Not true! Social media has its place in your marketing strategy, but your primary marketing focus should be your website. All your social media work should drive people to your website.

Your small business website should be designed to pull visitors in and showcase your products or services. Your call-to-action should be visible on your home page, allowing you to capture visitor information and market directly to them.

Your website must be mobile-compatible. Your prospective customers will be viewing your website not only from their computer, but from their smart phone and tablet. Your website needs to be adaptable to today’s technology.

While social media is a place your business must be, let social media drive the traffic to your website, where you can control the experience. After all, you have to meet your customer where they are, before you can take them where you want them to go. Just make sure where you take them is inviting.