The Benefits of Email Marketing

Blue Dog Marketing often creates and implements email marketing campaigns for our clients. Why is email marketing such a great marketing tool?

It is Cost Effective

An email campaign is one of the most low cost ways to market your small business. You don’t have printing and mailing costs. The only investment is your time, or the cost of a marketing firm, to create your email message, research your email address list and send it out.

You can target your audience

By researching your audience, you can craft your email message to that particular audience. You can segment your targeted audience by location, business type or age, whatever works for the promotion you want to send out and for your particular business. This allows you to create an offer just for that specific set of potential customers.