How to Create Your Business Tagline

A good tagline can help your small business stand out and be memorable. If your tagline is a simple and powerful message and your competitor just has a logo, you have the advantage of winning over targeted customers. The right tagline can dictate how you're perceived both externally and internally.

What Is a Business Tagline?

A tagline is one of the basic elements of an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serves to reinforce your business's name and what you do.  Your tagline should tell your customers the benefits you offer them, show how you position yourself against your competitors, and make your business memorable to prospective customers.

Here are some tagline “Do’s” and “Don’ts”:

DO's:

·         Be original

·         Be memorable

·         Be simple

·         Be believable

·         Include a key benefit

·         Impart positive feelings for your brand

·         Differentiate the brand

·         Reflect your brand personality

·         Be strategic

·         Be competitive

DON'Ts

·         Use something in current use by others

·         Prompt a sarcastic or negative response

·         Be pretentious

·         Be negative

·         Be complicated