YouTube is the
second largest search engine in the world. Don’t you think video really should be
a part of your marketing plan?
Show me.
Because video is eye-catching, it can help you
stand out from the crowd and draw in potential customers. Videos can clearly
define your business more succinctly and in a much more interesting way then
text. Video can bring a personality to your small business, while also
demonstrating your authenticity. So if a picture speaks a thousand words, a
video speaks a million!
Spread the word, umm... video!
Videos can be shared easily to help spread the
word about your products and services. Create a YouTube channel and link your
YouTube videos to your website, blog and all your social media. Links between
your YouTube channel and website can boost your rank in search engine results.
Use the video to encourage viewers to visit your website for more information.
What should my videos be about?
Different types of content work for different
types of businesses. Here are some ideas:
1.
Customer success
stories
2.
A brief company intro
3.
Product demonstrations
4.
Interviews clients and
industry experts
5.
Record conference or
seminar presentations you give
6.
Product reviews and
testimonials
7.
"How-to"
videos or short tutorials
8.
Introduce viewers to
staff that have consumer contact, such as customer service. It's nice to put a
face to a voice.
No comments:
Post a Comment