It’s Showtime!

Fall is traditionally when trade show activity increases. Blue Dog Marketing will be exhibiting at a few shows this fall. In preparation for the “trade show season,” here are some tips that will ensure you have a successful trade show.

Pick the right event

Make sure the trade show you’re looking to exhibit at is the perfect fit for your small business.

How do you find out if the show is the right fit? Trade show producers/organizations usually have statistics about attendees from past year such as titles of those attending , the number of attendees and companies represented.  Another way to find out about a show’s reputation is to ask past exhibitors for their take.

If you’re not sure about a show, don’t exhibit this year. Instead, attend the show and see if the attendees are your audience, talk to exhibitors and network while you’re there.

Be Visible

Having a booth at a trade show is great, but you want maximum exposure. Offer to speak at the event. If you have a topic that resonates with the conference theme and the interests of the attendees, presenting is a great way to be seen as an expert in your field.

Follow up immediately

Trade show work isn’t done when you take down your booth. You’ve collected names and email addresses from everyone who stopped by your booth. Send thank you notes out and mail the materials you promised.

Did you meet with potential partners or other people that you should connect with on LinkedIn? If so, send out those invitations to connect. As a small business owner, networking is something you should always be doing.

Now, get out there and have a great tradeshow season!