5 Blogging Tips to Boost Your Marketing

Are you blogging because everyone else is doing it? Blogging has become increasingly popular so you may think you should have a blog too. Well, you are correct in making the decision to blog. Blogging could be the next window of opportunity for your small business.

Blogging can definitely boost your current marketing endeavors. Here are some tips on ways to use blogging to enhance your current marketing efforts:

Tip One: Commit To A Schedule

At Blue Dog Marketing we blog twice a week, which may seem like a lot for your business. It does take time to build a blog to the point where it draws a lot of traffic. To get there, you must commit to a regular schedule of blog posts. You can post your blog daily, weekly, twice a month or even monthly, the choice is yours. I recommendation you choose a frequency that you can stick to because your followers will learn your schedule and return to your blog expecting to see a new post. Blogging will get easier once you are in a routine and your readers will be coming back for more.

Tip Two: Stay Up-To-Date On What is Happenings In Your Industry

The best way to make sure you have something to write about is to keep informed about what is happening in your industry. Remember, content is king when it comes to having a successful blog.  

Tip Three: Give Your Readers Value

Blogging is about establishing yourself as an expert in your field. When you blog you also build trust and rapport with your readers. But you also need to find a way to share your knowledge with your readers without “giving away the store.” Sharing information that solves a customer’s problem or answers questions they may have will keep you top of mind in with them and present you as the expert they should turn to.

Tip Four: Promote Your Blog

Having a blog online is great, but how will your customers find it? One way is to attach your blog to your website. Promote your blog through social media such as Facebook, LinkedIn and Twitter. Posting your blogs on social media sites allows you to extend your reach. Put a link to your blog in your email signature. You should also promote your blog on all of your marketing materials such as brochures and newsletters.  

Tip Five: Keep Blogging!

It does take time to grow your blog and generate a regular readership. So it is very important to stick to your blogging schedule and be persistent. Have fun while you blog and you will see positive results.