Get Clients at a Speaking Gig

If you have the opportunity to speak to a group, take it. Speaking to groups is one of the best ways to get new clients. Your audience gets to experience you first-hand, which helps them get to get to know, like and trust you. People want to do business with someone they know and trust.

Some speaking engagements will not allow you to sell your services from the stage. So how do you get clients when you aren't allowed to offer your services?

I've found four ways around this tricky situation that worked great for me and many of my students.

Make a Suggestion

You can subtly suggest that people can hire you without specifically screaming "Hire me!" Tell a story about work you have done for clients. Talk about their pain points and how you solved their problems. Plant the seeds by providing examples of how you work with clients. Use these stories no more than three times in a one-hour presentation. You audience will be listening and “see” themselves in your stories.

Provide Great Content

Share a lot of wonderful content and show that you are the expert in your field. Impress them with your knowledge.

Collect Contact Information

Capture contact information and email addresses from the audience. Use these to build your list. Let people know you will send them your presentation or put them on your newsletter email list.