Optimize Your Landing Page

Landing pages are simple and easy, right? They're one page with a paragraph or two of copy, a fillable form and a nice image. If you have all these elements, you should be good to go ... right?

For a bare bones landing page, this is enough. But you could lose out on valuable traffic, leads, and customers if you're just using a bare bones landing page.

Here some ideas to improve your landing page.

No Traffic

Improve your SEO (search engine optimization). Make sure that your landing page is about the right topics people are searching for, and is written in the same language your audience uses. Use similar terms to describe the offer behind the form on your landing page that your audience would use when searching for information on the topic.

Promote your landing page through your social media

If you blog (and if you’re not, why not?), you can include some calls-to-action information in blog driving your readers to your landing page. Promote your landing page offer on your Facebook page, Twitter, LinkedIn and Pinterest.  

Create the proper length for your form  

If your form is really long, people may not want to spend the time filling it out. Try using A/B tests to see how short you can get the form so you're still getting quality leads.

Improve your content

It's possible that your landing page content doesn’t completely convinced your visitors that they're going to get anything of value if they give their information to you. You need to create compelling content for your landing page that tells people how they will benefit from your offer.