What is the BEST Time to Post on Social Media?

I recently read a blog by TrackMaven that had some great data about the best times to post on social media. I thought I would share!

Facebook

A recent study found that most businesses post during the week and the peak time for posts is 12 p.m.-1 p.m. Engagement is huge on weekends with posts on Sundays getting the most interaction.

Posts published at night get the more interaction during the week because engagement increases after 9 p.m. Believe it or not, posts between 12 a.m. and 1 a.m. are the most effective.

Takeaway: Though most companies post during the week, much of the interaction occurs at night and on weekends.

Twitter

Companies tweet most during the work week and most tweets go out on Thursdays. The peak time to tweet is between noon and 1 p.m. Companies tweet a lot less frequently on weekends.

Most retweets happen at night and on Sundays.

Takeaway: Tweet in the evening and late at night.

Blogging

Most companies publish blogs during the work week. Tuesdays and Wednesday are the most popular days to post. Saturdays see the fewest posts. Most companies post between 9 a.m. and 6 p.m. with the peak time to post being between 11 a.m. and 12 p.m.

How does this publishing schedule correlate with the number of social shares? Weekend posts get the most social shares with blogs posted on Saturdays seeing the greatest number of shares. Blog posts published between 10 p.m. and 11 p.m. get the most interaction.

Takeaway: Blog posts published on weekends received the most Likes, comments and shares.

It looks like a trend is happening here. Posting outside normal business hours might get more fans interacting with your content.