4 Tips to Promote Your Re-Brand

You’ve rebranded your small business. When done right, rebranding can help your business gain a competitive edge.

How can your small business effectively implement your rebrand inexpensively? Here are three creative tips to promote your new brand.

Tap influencers in your industry to help raise awareness for your new brand

Reach out to any influencers in your industry whose audience is similar to the audience you are trying to reach.

How do you find these influencers? Check out Twtrland. It is a free tool that helps you identify influencers on social media. Inkybee is a tool that will help you find influential blogs and bloggers.

Ask your followers to spread the word

If you have a strong social media following, ask your followers to get the word out. It can be as simple as announcing your new brand and watching your followers spread the word.

Ask employees to be brand ambassadors

I’m sure you love your new logo. Have some awesome swag created that your employees will actually use – shirts, backpacks, etc. Once you have the great gear that your employees can’t wait to wear and use, host a networking event where you and your staff can show off the new gear.

Put your brand everywhere

Your new logo needs to be on everything – business cards, website, email signature, to name a few. Remember to upload your new logo to your social media sites too.