How to Use Facebook for Business

You know that using Facebook can help grow your business. Facebook has a large user base and it can help you find new customers.

But actually doing marketing on Facebook can be challenging if you don’t know how to navigate Facebook. 

Facebook can help promote your business and attract new visitors to your website. Learn how to make the most out of Facebook for your business with these tips.

Use a recognizable profile picture

Being recognized is important to getting found and Liked. Your profile picture is at the top of your Page and is used as you thumbnail for all of your posts. Choose your image wisely.

Complete your company’s “About” section

Don’t leave your “About” section blank. A preview of your “About” section is shown below your profile and it is one of the first places visitors will look when they are initially viewing your page. Be sure to include relevant and current information about your company in this section.

Don’t post too often

Studies have shown that companies with less than 10,000 fans receive 60% fewer interactions per post when they post 60+ time per month.

Don’t overwhelm your followers by posting more than a few times per day. It is better to have higher-quality posts. This is definitely one time where quality is better than quantity.

Include images

Posts can generate up to 94% more view if you include compelling images. Remember the pictures must relate to your post.

Companies that use graphics in their posts generate 65% more engagement.

Post at the right time

Be sure to publish your posts at strategic times of the day. Research shows that posts published between 1-4 p.m. have the best view and share rates.

Now that you have some tips to make your marketing on Facebook easier and more productive, give them a try.

How do you market your business on Facebook?