Instagram isn't just for individuals anymore. Many smart companies have noticed that it's a powerful social network they need to have some sort of presence on.
Instagram is all about the visual content. Photos, videos, illustrations, and GIFs are a significant way for businesses, both large and small, to communicate their message. Also, Instagram is a great way to humanize your brand, recruit employees, showcase your products and engage your customers.
Here are some great ways to use Instagram to share your brand message:
Behind-the-scenes pictures at work
Instagram is a great way for you to humanize your company. Give your followers a look at what goes on behind the scenes is one way to do that. Sharing the faces behind the brand gives your followers a chance to get to know the awesome people you have working for you!
Sharing behind the scenes pictures is also a good way to show followers what it's like to work for your company, which is great if you’re looking to grow.
Share quotes that speak to you
Quotes are a great opportunity to share the types of things your brand stands for. Quotes can also help lift and lighten the day for your followers.
Timely news and happenings
Is something fun happening in the world today? Is it National Pet Day or National Siblings Day? Join in on the fun and post something entertaining.
Promote your products
Instagram really isn't the place for posting about your products all the time. But that doesn’t mean you can't use it to showcase products every once in a while. Keep in mind, that your product post content should be fun and captivating.
Compelling videos
Video has been ‘hot’ in the world of social media for the past few years. For the past few years, most of the social media world has been moving toward emphasizing video. On Instagram, you have the ability to upload videos that are up to 60 seconds long.
By default, every Instagram video will start playing without sound -- after which viewers can choose whether or not to turn the sound on. Because of this, you'll either need to upload videos that don't need sound to be well understood, or you'll need to entice people to turn the sound in the first second or two.
Use Hyperlapse videos
If you want your video to stand out from the crowd, try creating a Hyperlapse video. Hyperlapse is a free Instagram app that condenses videos into brief, moving, hyper-speed videos. The videos end up looking pretty cool thanks to built-in stabilization technology that lets you film these time lapse videos without having to keep your hands still.
Run contests
Contests are one of the best ways to expand your reach and engage your community on Instagram. Unlike other social media platforms, Instagram doesn't make it easy to capture leads and information from your followers, but a contest or giveaway is one way to get that information.
In your caption, include instructions on what action you want your followers to take. Explain the contest and guide them to a link in your bio.
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