You have
prospects lined up, but they’re not hiring you. Do you ever wonder why? They
seem interested but the just don’t take the next step to hire you.
Why don’t
they take that next step if they seem interested? There are three reasons why
prospects aren’t hiring you.
You’re not clear about the benefits
Potential
clients are interested in what you are talking about. They could be ‘window
shopping’ for the best company to help solve their problem. To get them to
commit to you, you must communicate clearly what the benefits of working with
you are and make sure they get what’s in it for them.
They think they don’t need you
If you’ve
clearly communicated the benefits of working with you, you then must show them
why they need you. Show them where they are now, where they want to be and how
you will help them get there.
Make them an offer they can’t refuse
Sometimes
the main reason your prospects are hiring you is because you haven’t asked them
to. You have to ask. Make them an offer that is tantalizing and speaks to your
clients’ needs.
Now you’re
ready to bring those prospects and make them customers.
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