You sell
clothing or jewelry. Taking pictures of your products and posting them on
Instagram, Twitter and Facebook is fun and sometimes results in sales.
But, are you
looking for ways to increase the promotion and sale of your products on
social
media? Many brands use social media successfully to promote and sell their
products so let’s borrow some of their ideas for your business.
Combine Social Media and E-commerce
The lines
are blurring between traditional e-commerce and social networks. Recently,
social media platforms have integrated e-commerce into their sites.
When you
post great pictures of your products, make sure the ‘buy’ button is activated
so your customer can purchase right from Twitter and Facebook.
Use Customer Images
Many
retailers are encouraging their customers to take selfies with their products
and post them. These retailers then post and tag these pictures directly on
their official Instagram and Facebook pages. How cool is it that you can shop
for clothes at these retailers and see what their clothing looks like on real
people, not only on skinny models? This sharing is more than just free content
for retailers, it also acts as a powerful social approval tool that can encourage
more sales.
Encourage
your customers to post photos of themselves with or in your products. This will
inspire people to make spur-of-the-moment purchases of your products.
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