Business Cards Are a Great Marketing Tool

 How do you create a memorable impression with prospective customers? When networking, how do you effective communicate what your company does? Business cards can give your small business an edge and the personalization of the cards can make you memorable.

Great business cards do not have to be expensive. Hiring a marketing firm, such as Blue Dog Marketing, to design a card for you will help you stand out from your competitors. There is nothing worse than giving someone a card that you had printed by an online business card store that looks just like the card they handed you. That occurs more often than you think with so many people using online business card companies.

You and your business are unique, so a card that clearly expresses that uniqueness and lets people know what you do is the best way to compete in today’s business climate.

Here are some ideas for creating a stand-out business card:

Consistency

Your business cards and all your other marketing materials should have the same look. This means your website, brochures and newsletters must have the same logo and color scheme. This branding lets customers recognize your business and helps you stand out from your competition.

Logo

If you do not have a company logo, get one right away. Pick your company colors. A marketing design firm can educate you on the meaning of certain colors so you make a smart choice for your business. A great logo will help people remember you company and what you do. Use your logo on all your marketing materials.

Message

What is your mission statement? What do you want people to know about your company? You can use your mission statement to create a tag line that will let your customers know what you do.

Use your business cards as a foundation of an overall marketing program to build relationships and create opportunities for your small business.

A Better Business Card for Your Business

Business cards are often the first impression that customers get of your small business. Good designing and printing of a business card is therefore very important.

Blue Dog Marketing uses high quality printers for our clients’ business cards. We make sure that our printers use durable card stock and the proper coating. Some clients like a high gloss coating, while others want a matte finish. It’s a personal preference. We also accommodate our clients by offering a matte side, which you can write on, and a high gloss side, which not only looks nice but strengthens the card so it won’t bend in your pocket.

A good business card should provide enough details to customers so they will remember who you are and what you do.

Important features of a business card

Aside from your name, title, company name, phone number and email address, your business card should have the following:

Your Website

This enables customers to reach and find additional information, which is not provided in the business card. Make sure your website is regularly updated to provide current information and new services or products that are available.

Business Logo

Businesses have different logos. It is therefore important that you include your business logo to identify your business.

Print on both sides

Don’t leave one side of your business card blank. That’s like passing a blank billboard on the highway.

The side of your card that usually is blank can contain a listing of your offered services, a place for writing an appointment date/time, or even just your mission statement.

Your Picture (optional)

Some clients want their picture on their business card. If you want this option, have a professional photo taken specifically for your business card.

Blue Dog Marketing designs creative business cards for our clients. Need a new card, give us a call!