Thursday, July 31, 2014

A Better Business Card for Your Business

Business cards are often the first impression that customers get of your small business. Good designing and printing of a business card is therefore very important.

Blue Dog Marketing uses high quality printers for our clients’ business cards. We make sure that our printers use durable card stock and the proper coating. Some clients like a high gloss coating, while others want a matte finish. It’s a personal preference. We also accommodate our clients by offering a matte side, which you can write on, and a high gloss side, which not only looks nice but strengthens the card so it won’t bend in your pocket.
A good business card should provide enough details to customers so they will remember who you are and what you do.
Important features of a business card
Aside from your name, title, company name, phone number and email address, your business card should have the following:
Your Website
This enables customers to reach and find additional information, which is not provided in the business card. Make sure your website is regularly updated to provide current information and new services or products that are available.
Business Logo
Businesses have different logos. It is therefore important that you include your business logo to identify your business.
Print on both sides
Don’t leave one side of your business card blank. That’s like passing a blank billboard on the highway.
The side of your card that usually is blank can contain a listing of your offered services, a place for writing an appointment date/time, or even just your mission statement.
Your Picture (optional)
Some clients want their picture on their business card. If you want this option, have a professional photo taken specifically for your business card.

Blue Dog Marketing designs creative business cards for our clients. Need a new card, give us a call! 

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