Most small businesses today have a website.
Some pay large sums of money to have their website designed by professional
companies. Others use one of many companies where you can create your own website.
When creating your site, it is important to
focus on three areas: your business philosophy, your niche and your goals and objectives.
Your
Business Philosophy
What is a first time visitor to your website’s
first impression of you? What does your site say to them? Is your philosophy
stated in a clear and meaningful manner? Does your website clearly state your main
message?
Studies show that people browsing the web
spend on average 3-5 minutes before determining whether to remain on the site.
Your home page must “speak” to your viewers and attract them to stay on your
site.
Your
Niche
Can visitors tell how you are different from
your competition? Have you indicated and identified your niche? Do you tell your
readers what the advantages are for them to use you?
On your home page, you must speak to your
customers’ problems and let them know you have a solution.
Your
Goals and Objectives
Do you have goals and objectives? What are you
trying to say about what you do, how you do it and why you do it better than
others?
Do you communicate your goals and objectives
effectively and clearly so that potential customers can see that your business
is the one they should choose?
By emphasizing who you are, what you do, and
why you are outstanding, your website will work for you by increasing your
leads and growing your business.
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