How to Tell Great Stories

You need to tell a compelling story – about yourself, your business or your customers.

Telling a good story is everything. Why do we tell stories? We tell stories to capture people's attention. A good story stops whatever that person is doing and forces them to listen to what you have to say.

A story about yourself, your business or how you helped a customer is what you want to write about. Just don’t make it a hard sell.  People like to buy, but don't like getting sold to.

How do you write that compelling story? Start by getting your reader to relate to you. You can do this with an experience you or your customer had. And keep your story positive.

You want your reader to stay interested and wanting more information about your or your products.