Tips for Using Video to Promote Your Small Business

Tips for Using Video to Promote Your Small Business

You’ve decided to add videos to your marketing plan. Great idea! Having videos on your website will increase your SEO (search engine optimization). How do you promote your brand correctly using videos? Here are some ideas for you to implement.

Keep the content short and to the point, while being creative at the same time. Your customers and potential customers do not want to watch a long-winded production. They want everything to be quick so they can move on to the next thing. Make sure your content is engaging, genuine, and even funny. If people believe in what you are saying, they will be more likely to connect with you and like you. This will get them interested in what you have to say.

Use your videos to teach about your products or services. Videos can also be tutorials on how to use your product. Videos that are tutorials can be up to three minutes in length. Any other type of video should be 30 seconds or less.

Don’t forget to add a call-to-action. Nothing is going to work if you forget this very important part of the plan. Let your audience know what you expect of them at the end of the clip. Do you want them to call you or visit your website? Don't leave your audience confused about what you want them to do.

Provide enough incentive for viewers to act. People love information, but they love incentives even more. If you really want to engage a potential customer, include a promotion that he or she can benefit from. A promotional code included in the material can encourage customers to act quickly.

Brand your video properly. Include your brand somewhere on the content, but don’t overload the video with your brand. It can turn people off very quickly. You don't want them to feel like they are watching an infomercial.

Edit your video properly. A poorly made movie is something that no one wants to sit through. It is the same with your marketing content. Make sure you preview what you have made at least twice to catch mistakes. If you can't sit through it at least two times, how can you expect your audience to do the same?

Post your video on YouTube. Don’t just post videos to your website. YouTube is the second most popular search engine today, so posting there will get even more people looking at your video. Post your videos on your business Facebook page too.