Social Media Marketing Mistakes to Avoid

Social Media Marketing Mistakes to Avoid

Social media is a very powerful marketing tool for small businesses. Many small businesses are using different forms of social media, such as Facebook, LinkedIn and blogging to connect with customers and prospects. Here are some social media mistakes to avoid when using social media to communicate and connect with your target audience.

Neglecting to Post

You need to post on a regular basis. Your readers will expect to see new posts from you on a set schedule. If you skip posts or don’t post often, your audience will not see you as an expert in your field. There is nothing worse than checking out a web site and seeing that the business hasn’t posted anything to their blog in months, or even years!

Procrastinating in Replying to Comments Made

Not replying to inquiries or comments made about your posts is a huge mistake. Treat your social media tools like you would your physical business. Make sure you promptly reply to any readers. This allows you to establish rapport with your target audience.

Be Aware of What Your Competition is doing

Everyone these days are making use of social media for online marketing purposes since it is a very powerful marketing tool. You must also stay up-to-date on what your competition doing.