How
to Blog With Purpose
A business blog can grow
your business.
·
57% of companies with
a blog have acquired a customer from their blog.
·
61% of U.S. online
consumers have made a purchase based on recommendations from a blog.
·
Blogs attract repeat
visitors who continue to come back to the website for fresh content.
The figures above are conservative. Blogging
gets more important everyday. Start now. Here are some tips for blogging with purpose.
Answer questions. Listen closely to questions your prospects and
customers ask. Answer every one.
Teach, don't preach. Avoid making your blog a heavy handed attempt
to advertise your products. Adopt an educator's mentality and you'll win your
reader's trust.
Engage your readers in
a conversation. Ask questions of your
readers, encourage feedback, counterpoints and criticism. Respond to comments
as promptly as possible in an effort to exchange ideas.
Use images. Take advantage of the appeal of pictures to
help tell your story and make your posts more attractive.
Set a schedule and
stick to it. The number one reasons
blogs fail is they are neglected. Schedule time to blog and post on a regularly.
No excuses.
Increase your SEO. Use keywords and phrases that will increase your
search engine rankings. Make them a smooth part of your blog conversation.
Have fun. Don’t be stiff or formal. Relax and fun
writing
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