Tips to Make
Your Website Attract Visitors
Small businesses rely on their website to
bring in new leads. However, many of these websites are poorly designed, have
low quality content and no clear call to action. Having a well thought out
website can increase your business.
Your home page needs to tell your visitor everything
about what you do in a clear, precise way. It doesn't have to massively long, just
a few simple sentences or bullet points saying who you are, what you do and
where you do it. Since a lot of web traffic doesn't go past the first page, it
is important that your visitor understands your business from your home page.
Include a “contact us” form on your home page
so they don't even have to navigate away from that page to get in touch,
display your phone number clearly and any other details they might need to
contact you. Too many websites hide their details away on some page with a link
in the footer. You want to make it as easy as possible for potential customers
to contact you.
Have a video. Video is becoming the preferred
way to find out about a product or service. Add a 50-50 second video to your
homepage. Visitors would much rather simply watch a short video and find out
what you do than read through an entire website.
And finally, keep it simple. So many websites
nowadays have big flashy banners and pages of text. Just keep everything simple
and easy to read yet well thought out and informative.
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