Some small
businesses invest a great deal of their marketing budget into advertising,
which can be expensive and not always reach your target audience. Radio,
television and newspaper ads are great ways to get your message out to as many
people as possible.
However,
this mass marketing eliminates the personal connection you want to create with
your customers. Radio, television and print ads are usually very general in
content and used for informing people about sales and promotions.
As a small
business, your marketing should be about building relationships with your
customers. There is a place for mass media, but if your budget is tight, here
are three simple marketing tactics you can immediately implement.
1. Newsletters – Collect the email
addresses of your customers when they purchase your product. Use this
information to stay in contact with your customers and keep them informed about
what you’re doing, new products, promote sales and events, and even introduce
new employees.
2. Network – get out of your office and
meet new contacts. Attend local Chamber of Commerce events. Join an association
and get involved. You’ll meet potential new clients and alliance partners at
networking events.
3. Blog – Become the “expert” in your
field by blogging about your business. Your voice will be heard by many people
when you blog.
Marketing is
necessary for your business to grow. Implement several different tactics
consistently to see results.
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