Tuesday, October 28, 2014

What to Consider When Making a Video

Making a promotional video is a great way to market your company. You want to make sure your video stands out in the crowded video world. You want a video that highlights the best of what your small business is about. Here are three tips to help you achieve that.
Have a Script
Write a concise, informative and entertaining script. And stick to it! You want to engage your viewers.
Figure out what message you want to convey to your viewers and create your script around your main point. You will stay on track when you have a clear message.
Include a Call to Action
What do you want viewers to do? Whether it is to call you, visit your website, or follow you on Twitter, don't forget to mention it in your video. A good call to action is your ticket to a good return on investment for your video.
Make It Look Professional

You want your video to look professional, not like you used your cell phone. You should hire a professional videographer to help you make your video.  It won’t break the budget and you’ll end up with a video that will help your company stand out. 

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