Why should you bother
writing a newsletter? Are newsletters relevant in today's information marketing
world?
If you are not doing a
newsletter, you should be. A newsletter can secure new business, repeat
business and create many connections. It can establish you as the expert in
your field. A well-crafted newsletter contains more details than a blog but not
as much as an eBook. It is something that can be read in a few minutes over a
coffee, and most importantly, is worth reading.
No one will read
everything you write, but when they have that need for your product or service
they will remember you because you’ve kept top of mind with them.
How often should newsletters
go out? Keep in mind, writing and publishing a newsletter takes a great deal of
time. Some small businesses do produce a newsletter once a month. For others,
once a quarter is sufficient. Like blogging, once you pick a schedule, stick to
it.
Should your newsletter
be electronic or paper? Email is the easiest of course. A print newsletter
involves a commitment to production, design and budget but can be extremely
successful. You have to choose which format is best for your small business.
Blue Dog Marketing
assists many clients with writing and producing newsletters. Let us help you!
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