Thursday, October 23, 2014

Your Personal Photo Is Your Marketing Brand

I am on LinkedIn often and I noticed many people use snapshots rather than professional photos on their profiles. I see images where people are posed with their kids or pets, biking along a trail, or even worse, no photo at all. LinkedIn is a professional networking site. It’s not Facebook, which is all about family and friends.
Your photo on LinkedIn should brand you as successful and professional. Your photo says lots about you. Do you look friendly, confident and capable? A great picture of you can make you look active and engaged.

Have a professional photographer take a picture of you. Don’t wear something that can date the picture so it can be used for several years. Don’t just use the picture on LinkedIn, use it everywhere….on your website, on your business card.  A professional photograph of yourself is a good investment every small business owner should make. 

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